Digital Marketing
Ad campaigns
Manage Meta, Google, and LinkedIn advertising from Media Buying in the customer dashboard.
Media Buying in the dashboard is where you work with paid advertising on Meta (Facebook/Instagram), Google, and LinkedIn. Campaign setup may be self-service, assisted, or managed depending on what you ordered from Nisc Cloud.
Open Media Buying
- Sign in at npanel.nisccloud.com.
- Under Digital Marketing, click Media Buying.
- Sub-menus appear:
| Sub-menu | Platform |
|---|---|
| Meta Ads | Facebook and Instagram |
| Google Ads | Search, Display, YouTube (plan dependent) |
| LinkedIn Ads | LinkedIn sponsored content and lead gen |
Click the platform you use.
Meta Ads
- Click Media Buying → Meta Ads.
- You may see:
- List of active and past campaigns
- Spend and performance summary (impressions, clicks, conversions)
- Links to create or request new campaigns
- To start new work, click Create campaign, New request, or follow on-screen brief form:
- Business goal (leads, traffic, sales)
- Target audience (location, age, interests)
- Budget and duration
- Creative assets (images, video, copy)
- Submit Nisc Cloud team may build campaigns if you purchased managed ads.
Connect your Meta Business Manager account when prompted for direct ad account linking.
Google Ads
- Click Media Buying → Google Ads.
- Review dashboard for campaigns, keywords, and spend.
- Create or request campaigns with:
- Target keywords or products
- Landing page URL on your Nisc Cloud-hosted site
- Daily/monthly budget
- Ensure landing pages load fast and use SSL.
Link Google Ads account when integration step appears.
LinkedIn Ads
- Click Media Buying → LinkedIn Ads.
- View B2B campaign performance leads, clicks, impressions.
- Request campaigns targeting job titles, industries, or company sizes in Kenya and abroad.
- Provide professional copy and logo from Creative assets if available.
Track results
Check each platform page weekly for:
- Spend vs budget
- Cost per click (CPC) or cost per lead (CPL)
- Conversion tracking confirm pixel or Google tag fires on thank-you page
Ask support to install Meta Pixel or Google Tag on your WordPress site if not already done.
Billing for ads
Two costs:
- Nisc Cloud service fee on Billing → Invoices
- Ad platform spend billed by Meta/Google/LinkedIn or through prepaid wallet depending on agreement
Clarify billing model when ordering from nisccloud.com.